I know what it's like to not fit in boxes. In corporate marketing, my big ideas never quite fit the mold - I saw connections others didn't, strategies that crossed boundaries. When I started my own business, I wrestled with my identity. I felt like a copycat, pressured to niche down. Every guru said: pick one thing, make it simple.
But "simple" felt like cutting out people I could genuinely help. Nothing felt true to who I was.
The breakthrough came working with some of my business BFFs. I realized it's not just about having the right words - though you need those. You need the right people and the right focus. When those three align, you feel in your element. That's when I built The In Your Element System - because I'm multi-passionate too (pre-med to fashion design school to here). I combine the art of storytelling with the science of strategy, and I refuse to tell you to shrink.
About
Your chief chemist
Angela
Creative, bold, and a problem-solver at heart, I broke the small town mold with my big city dreams. After living in Australia, I now call Washington home. I've spent 18+ years crafting magnetic messaging, building strategic relationships, and turning chaos into executable plans. From corporate marketing to project management to strategic storytelling, I have a flair for details and refuse to settle for "good enough."
Think of me as your Chief Chemist - I know which elements to combine for clarity without restriction. The Marketing Apothecary was built for multi-passionate founders who refuse to shrink. I can't wait to help you organize your brilliance and shine in your element.
I love coffee, a good bourbon, and black is my favorite color. You can find me outside or on two wheels.
– Donald miller, business educator + author
“Everybody wants to be taken somewhere. If we don’t tell people where we’re taking them, they’ll engage another brand.”
