If you are like a lot of business owners, time is precious and with an already long to do list, the idea of marketing is overwhelming and can leave you feeling stuck.
What if we told you that you could create a marketing formula for your business that not only worked for you once you built it, but one that actually impacted your sales and created results?
That is the power of a sales funnel!
A sales funnel will cure your marketing woes and empower growth, but what does this funnel include?
Here are the five marketing elements you need to build your sales funnel:
- A Magical One-Liner:
In the world of potions and tonics (and let’s be honest, marketing jargon), a good one-liner is the secret ingredient that captivates your audience. It answers that powerful question you get at just about every networking event you go to when someone says, “What do you do?”. Your one-liner is your verbal elevator pitch, so it needs to be clear and start with the problem you solve (not your title!). Position your business a solution and paint a picture of success so your audience will be asking for more.
- A Perfect Website Potion:
Your website is your virtual storefront, enticing your customers to want to know more about what you offer. Channel your inner designer and copywriter ensure your website is a visually appealing potion of clarity – in your design and your words. Display your products or services with captivating imagery and crystal-clear messaging. Let visitors to your site know that your services or products are the solutions they seek.
- A Powerful Lead-Generating PDF:
Not to be overlooked, is a lead-generating PDF – it should be valuable, sought-after, and full of wisdom. Design a guide or handbook that aligns with your audience’s needs. Think of something that is enticing and gives visitors a reason to exchange their contact information for your valuable tool. This is a powerful tool for your business – and can be used in your emails too!
- Nurture Emails:
Once you’ve captured those leads, it’s time to nurture them like the skilled business pro that you are! Choose a consistent cadence for sending these emails and make sure they are on a drip-feed of value-driven insights, success stories, and exclusive offers. This is a powerful way to tell a story that captivates your audience and leaves them craving more of you and your offers! Remember, consistency and value are key!
- Sales Emails:
When your audience is primed and engaged, it’s time to unveil your offer with an email sales campaign. These messages should be persuasive, offering exclusive deals or limited-time promotions. Ensure your calls-to-action are as powerful and your offer is clear, guiding your audience to the coveted conversion. This sequence should follow the download of your lead generator and be connected.
Here are a few action items to get you going to build your sales funnel:
- Define your core problem: Dig deep on the problem you truly solve for your customers to start your one-liner – this is the heart of your business and what defines you. Make sure it connects to your target customer’s needs and pain points.
- Audit your Website: Take a look at your website and ask yourself if it passes the ‘grunt test’. Is it clear, engaging, and reflective of your unique offerings? Make adjustments to ensure its formula of copy and visuals are clear to leave a lasting impression.
- Create a Lead-Generating PDF: Create a PDF guide that serves as a magnet for leads. Choose a topic that resonates with your audience, and make it irresistible so they can’t help but trade their contact information for all of the free value you are offering!
In the realm of business, the traditional sales funnel is your formula for success. With a captivating one-liner, an engaging website, a lead-generating PDF, and captivating email campaigns, you’ll be brewing marketing success in no time.
Follow these actionable steps, and watch as your marketing transforms, leaving your competitors enchanted and your customers spellbound. Want to dive deeper? Check out “Marketing Made Simple” by Donald Miller or visit: www.marketingmadesimple.com for additional tools.
Have questions? Drop us a line below! Our marketing chemists are on standby to help.
