While everyone else is shouting “New Year, New You!” I recommend taking a more strategic approach to your marketing. After all, sustainable success comes from smart systems, not overnight transformations.
It’s a new year, and whether you woke up at the start of this month feeling like a whole new business owner or you’re in the “just another day” camp, the confetti has settled. And while the droves of people are crowding the gym (for now), we’re going to be mixing up something more lasting in our marketing lab.
As you step into 2025, you might be looking at your shiny new marketing plan and wondering how to bring it to life. When it comes to executing your marketing plan, there’s a crucial compound to consider—what content elements will create the right reaction with your customers?
Think about it—while you’re formulating that perfect social media calendar or designing new email sequences, your customers are all at different stages in their relationship (or experiment) with you. Some are just discovering your brand, others are interested in what you have to offer, and some are ready to commit.
Yet I see so many businesses using the same content approach over and over, regardless of where their customer is in their buying journey. They repeat the same promotional content, share generic stories that don’t solve real problems, or worse—they go quiet because they’re not sure what to say next.
The result? A diluted message that fails to create any reaction with their audience.
Different Content for Different Stages
Creating content can feel like juggling multiple experiments when we’re already wearing so many hats as business owners. Random content creation just adds more chaos to your day—and won’t deliver the results you’re looking for. Not exactly the fresh start you were hoping for, right?
Instead of starting the year with random acts of content marketing, let’s approach this like a strategic scientist: Create precise formulas that match your customer’s needs at each stage of their journey.
1. Awareness Stage: Captivate and Inform
Share stories that highlight common challenges your customers face. Start with a problem they have—this is your catalyst! For inspiration, check out this guide to effective content marketing strategies from Content Marketing Institute or HubSpot’s insights on content marketing.
2. Consideration Stage: Educate and Engage
Create content that shows how you solve these problems. Demonstrate your unique compound that makes you stand out. For example, customer journey mapping can be incredibly useful. If you’re new to this concept, resources like Salesforce’s customer journey guide or The Customer Data Platform are excellent starting points.
3. Decision Stage: Prove your Value
Offer proof through customer success stories and results. Show the transformation your formula creates! For insights into crafting persuasive testimonials and leveraging social proof, explore Psychology Today’s article on social proof and BigCommerce’s tips.
Your Marketing Tonic: Create Purposeful Content
Your marketing tonic for 2025 should guide your customers through their journey, building trust and connection at every stage. For example, if you’re a business coach, your content compound might look like this:
- Awareness: Posts about common growth challenges and their impact
- Consideration: Case studies showing your unique approach and methodology
- Decision: Client testimonials and specific results from your programs
By creating a story sequence that evolves with your customer’s journey, you’re crafting purposeful content that guides them step by step. Remember, less than 3% of customers buy the first time they are exposed to your message! This is why a strategic approach is so important.
Your Rx for Success: Plan Your 2025 Content Formula
Here’s your step-by-step laboratory protocol to synthesize your 2025 content:
1. Analyze Your Current Content
- Document the stories you’re currently telling.
- Measure which content creates the strongest reactions. For social media-specific insights, check out Hootsuite’s guide to social media metrics.
- Identify gaps in your narrative sequence. Not sure how to start tracking? Set up Google Analytics to monitor your content’s performance.
2. Map Your Customer’s Journey
- Chart the steps customers take before working with you.
- Record questions that arise at each stage.
- Note common objections or concerns—these are valuable data points!
3. Create Your Story Synthesis
- Develop content themes for each stage of the journey.
- Balance educational and promotional elements.
- Design a sustainable and manageable content calendar for your business.
While others are making grand resolutions that fizzle out by February, you’ll have a systematic approach that builds momentum all year long. With a clear strategy and purposeful storytelling, you can create marketing that causes a reaction when you tell the right story at the right time, to the right audience.
Here’s to brewing up something extraordinary in 2025 – and if you need a partner reach out! We have a few formulas in our lab that will set you up for success. 🧪✨
What’s your 2025 content strategy? Leave a comment below and share your plans for crafting stories that sell!
